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What We Do

House Edge Consulting provides Strategic and Operational consultancy to the global gaming industry. We offer fresh eyes on business challenges and work with new and established operators to solve problems and improve efficiencies. We are engaged in a wide range of projects, primarily focused on successfully scaling businesses. We have extensive experience in building and executing business plans linked to product launches and new market entries. Our deep understanding of the unit economics and regulatory landscape across multiple regulated markets allows us to ‘hit the ground running’, in turn offering efficiency in cost and delivery timelines. No long-term commitments, extensive onboarding or time wasted – just high-quality consultancy to deliver key projects when you need support.

We can be available for short or longer term projects, either remotely or on site in the UK, Malta, Gibraltar or further afield. To date, we have delivered projects in four continents and have multiple references to support the quality of our output. A sample of the various casino consultancy services we offer is shown below:

New Operator Set Up

We provide casino consultancy services relating to all elements of launching an online gaming operation. From business strategy, market KPIs and P&L development to licence applications, supplier selection and operational management- we can support you every step of the way. For larger projects, we can build an expert team, tailored to your business requirements, markets and product proposition.
Operational Management

Our casino consultancy services can provide support on a wide range of strategic and functional projects relating to your operation. We can work with you on defining an efficient team structure and developing people and processes to deliver your goals. We can support on dashboard reporting to give you a clear view on performance and on defining goals and OKRs to drive delivery from your teams.
New Market Entry

We have delivered market entry projects via new and existing brands, both B2C and B2B. We will work with your internal teams to compose detailed business plans and define regulatory requirements, then coordinate delivery to execute them. We have extensive exposure to key growth markets like Brazil, South Africa and major US jurisdictions like New Jersey and Michigan. We have also supported businesses in the UK and mainland Europe with development of existing plans based on changes to the regulatory landscape.
Omni-channel Development

We are uniquely positioned to support on delivery of omni-channel projects. We have extensive experience working with some of the world’s biggest land-based operators, including Genting, Merkur & MGM and years of experience working with live casino suppliers. If you are a land-based operator looking to launch online, or a B2B supplier looking to support this market, contact us to discuss how we can support you.
Compliance Health Check

We have direct experience of the UKGC corporate evaluation process and can work with you in advance to ensure your business is equipped to meet the expectations of the regulator. As experienced operators, we understand the practical implementation of policies and procedures relating to PML responsibilities, AML, RG and other compliance matters. We also have direct experience working with the AGCC and MGA.

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