Player Management

In such a hugely competitive market, where small percentages make the difference between success and failure, player management is fundamentally important. As such, it is a major focus of House Edge igaming consultancy. Understanding the relationship between CPA, day zero and non-day zero conversion rates and deposit/revenue values over the first 30 days of the player lifetime is key to growing a successful operation. We can work with you on incentive strategies to attract quality players and minimise bonus to your business. We will also consult on comms strategies which will drive conversion and repeat depositors to drive healthy marketing KPIs!